We will onboard you and gain a deep understanding of your business, target audience, and marketing objectives. This involves conducting thorough discussions and research to identify your unique value proposition and the audience you want to reach. With this information, we will define clear and measurable campaign goals that align with your objectives. Additionally, audience research plays a crucial role in this phase. By analyzing demographics, interests, and behaviors, we will gain insights into the target audience and tailor the campaign strategy accordingly. The outcome of this phase is a comprehensive campaign strategy that outlines the ad formats, messaging, budget allocation, and key performance indicators (KPIs) to guide the subsequent steps.

The campaigns are live and we closely monitor its performance. Here we track key metrics such as impressions, clicks, conversions, and cost per result. Ad testing plays a vital role in optimization, as we experiment with different variations of visuals, copy, and targeting to identify the most effective combinations. Based on the real-time data and insights gained from the initial campaign performance, we optimize ad targeting, bidding strategies, and creative elements to improve key metrics. Additionally, we provide regular reporting on campaign performance, including key metrics, insights, and recommendations.